POP MART has fun engagement with fans at Armageddon 2024
From 14 to 16 June, POP MART New Zealand participated in the Armageddon Expo held at Auckland Showgrounds, a renowned annual event in New Zealand. With exclusive offers and fun games, the POP MART stand became one of the most popular destinations on site throughout the three days.
To give local fans some special treats, POP MART New Zealand brought a wide range of exciting products. In addition to some popular items, such as THE MONSTERS and PUCKY plushies, three new limited-edition figurines made their New Zealand debut at Armageddon, including AZURA Sunny Beach Figure, Sweet Bean Hot Spring Travel Figure and LiLiOS Strawberry Rescue Figure. The iconic LABUBU Shepherd Figure, the limited edition full of New Zealand characteristics, also returned at Armageddon after its New Zealand launch at the opening celebration of Westfield Newmarket Store in last October.
Samson Su, Marketing Manager of POP MART Australia and New Zealand, said, “This is the first time that POP MART has officially attended a local expo in New Zealand. We hope to seize this great chance to introduce POP MART to more local consumers, so we’ve prepared several exclusive arrangements for Armageddon.”
The Peach Riot cosplay event was one of the special arrangements. During the expo, with easy steps to follow, many customers joined in this event inspired by the latest Peach Riot Punk Fairy Series. With unique clothing and music styles, Peach Riot is one of the most popular POP MART characters in New Zealand. And the three-day event received quite a lot of fans with their creative cosplay looks and high enthusiasm.
“We had a great time these three days with both new and old friends. We are grateful for their support and we’re excited to engage them happily in the world of art toys. We can’t wait for the next time to interact with our fans”, Samson added.
POP MART officially entered the New Zealand market in 2022. At the moment, it has two physical stores (Queen Street and Westfield Newmarket) and two Robo Shops in Auckland. It also runs its online shop for consumers from across New Zealand. As a leading international brand in art toys, POP MART strives to light up passion and bring joy for consumers around the world.
About Armageddon (www.armageddonexpo.com)
It’s New Zealand’s largest annual entertainment event held across the country. Since 1995, it has been the destination for young and old alike; a celebration of all things geek where fans of classic and current TV and movies, comics, games, cosplay and animation and more come together to revel in enjoyment of all things pop culture and beyond.
Numerous exhibitors attend each year with anime, collectibles, comics, artwork, gaming, exclusive event items and more. It also features gaming and electronic brands, with a growing ESports participation, gaming releases and demonstrations as well as all new Virtual Reality arenas. The Auckland event in particular is host to a majority of the NZ gaming industry showcasing new and exciting releases.
